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EXPERIENTIAL MARKETING IN 3D

With the increase in popularity of online stores, traditional retail outlets are looking to new technology to enhance the in-person shopping experience. Tiled LED arrays, and projection mapping are example of techniques being used. Voxon’s technology can both render physical products or be used to enhance a demonstration giving a futuristic feel to the product. Volumetric display can be used to advertise, educate and entertain customers while communicating products, brands and related messages. Clever marketing strategy with Voxon’s technology can easily create new experiences and possibilities for sales.

Incorporating Voxon’s technology into a storefront or reception area further demonstrates a brand as being innovative, prestigious and forward thinking.

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As Voxon’s technology is truly unique it can capture audiences attention like nothing else. Its ‘wow’ factor can be used to promote brands, products and ideas.

Use cases could include:

EXPERIENTIAL MARKETING USE CASES

  • True 3D signage for brand recognition
  • 3D models of products or concepts
  • 3D animations of products or concepts
  • Kiosk style Interactive in-store demos
  • Holographic games with in game advertising or branding
FILE FORMATS SUPPORTED:

Unity Plugin to allow for easy creation of 3D content. DICOM, STL and OBJ file formats supported. SDK also available for content creation.

RESOLUTION:

Voxon VX1 Resolution: 1000 x 1000 x 200

SOFTWARE FEATURES:

Unity plugin allows for scene and game creation. Most 3D software can also export to STL or OBJ files for objects or animations. Support for windows peripherals such as x-box controllers, leap motion, 3Dconnexion SpaceNavigator, Intel RealSense, Microsoft Kinect and Microsoft Azure Kinect along with bluetooth and wireless support for keyboard and mouse.

KEY DIFFERENTIATION:

No glasses or headsets required. Communicate in true 3D.

THERE ARE SO MANY MARKETING APPLICATIONS FOR 3D VOLUMETRIC VISUALISATIONS

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